Basic Introduction of SEO

What, Why And How

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Microsoft) and also increase ranking and profit. Basically we implement our  sites SEO techniques to get best ranking in search engines. SEO can be divided into two main categories :

Types

 Off-page SEO (work that takes place separate from the website) Off-page Optimization refers to those things you do outside of your own site to enhance their ranking in the search engines includes

·         Get Back Links

·         Directory Submission

·         Promotions

·         Articles Marketing

On-page SEO (website changes to make your website rank better). Remember, a website is not fully optimized for search engines unless it employs both on and off-page SEO. On-Page SEO refers to those things you do on your own site to enhance it’s traffic, ranking in search engines includes

·         Designing of your site, Use image or Video/Formatting

·         Creating Keywords , Contents and meta tag navigation etc.

What SEO Is Not

SEO is not purchasing the numbers of  sponsored link through Google Adwords or other ranking related sites and proclaiming that you have a numbers ranking on Google. Purchasing paid placements on search engines is a type of Search Engine Marketing (SEM), and is not covered Articles.

SEO is not ranking no.1 for your company's name. If you're reading this Articles, you probably already know that ranking for popular terms is darn near impossible, but specific terms, such as a company name, is a freebie. The search engines usually are smart enough to award you that rank by default .

Who Uses SEO

If a website is currently ranked  11no.  on Google for the search phrase, "how to make egg rolls," but wants to rise to first, this websites needs to consider SEO. Because search engines have become more and more popular on the web, nearly anyone trying to get seen on the web can benefit from a little SEO loving.